It’s relatively easy to come up with a great idea for a new online product, service or business. You see the unmet need, you know the market, you have a good idea how you can make some money by removing friction between buyers and sellers. You flesh it out some, talk to some people, and pretty soon you’re excited about this opportunity just sitting there waiting for you. If this works, you might be able to pay off debt, send your kids to college, quit your day job, whatever. The point is, this could be huge.
Now, since your idea is a web business, you start looking for a platform, or a software package that can be readily adapted to your new idea. If you’re lucky, that platform will have been architected by someone with real expertise in the kind of thing you want to do, so it will save you lots of trial and error. If you can just find the right platform/software/cms/coder you’ll be profitable in no time.
And that’s when you fail. (more…)