Should you consider building a Facebook application? Rob O’Regan lays out 5 tangible benefits of a Facebook fan page that you should read. My favorite point in the article is the one about sponsorship revenue.
For consumer publications, there is a real opportunity to create large, profitable marketing programs for advertisers with a Facebook app. Facebook apps collect detailed information about users that can be used (carefully) to narrowly target an advertiser’s marketing, or your editorial.
Good apps leverage something people already want to do, like play games or share pictures, so they can be self-sustaining without a lot of paid promotion. Scott Varland, CEO of social/mobile agency/app developer SocialBomb, says successful apps offer either value, utility or pleasure to users.